The less-is-better effect is a cognitive bias in which people favor a smaller or lesser option when it is evaluated on its own, but prefer the larger or better option once both options are presented together for direct comparison. The behavioral scientist Christopher Hsee first proposed the effect.
Facts
Core ClaimThe less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together. 1 First Described Year Classification
Type of Phenomenon Connections
In Branch
Source Wikipedia: Less-is-better effect
Sources
1. Wikipedia: Less-is-better effect
Wikimedia Foundationlead paragraph
The less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together.
Identifying the effect section
In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts
lead section, phenomenon-kind classification
The less-is-better effect is a cognitive bias in which people favor a smaller or lesser option when it is evaluated on its own, but prefer the larger or better option once both options are presented together for direct comparison.
In Branch: Cognitive Psychology, Categories
Wikipedia article 'Less-is-better effect' is filed under Category:Cognitive biases.
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