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Psychological Phenomena

Moral Credentialing

Decision-Making and Judgment Biases

Moral credentialing, also called self-licensing, is the tendency for increased confidence in one's own moral self-image to make a person worry less about the consequences of behaving badly afterward, making immoral choices more likely. In simple terms, a person who has just done something they consider positive allows themselves to indulge afterward, such as someone who orders a diet soda alongside a greasy meal and subconsciously discounts the meal's negative qualities as a result.

Facts
Core Claim
Moral credentialing (the moral credential effect) occurs when a person's established track record of good, egalitarian behavior gives them an unconscious license to later make a choice that could be seen as prejudiced or immoral. 1
First Described Year
2001 1
Classification
Type of Phenomenon
Cognitive Phenomenon 1
Connections

In Branch

Source Wikipedia: Self-licensing
Source Wikipedia: Self-licensing
Sources
1. Wikipedia: Self-licensing
Wikimedia Foundation
  • Political opinions and racial preference section
    A large subset of this effect, the moral credential effect, is a bias that occurs when a person's track record as a good egalitarian establishes in them an unconscious ethical certification, endorsement, or license that increases the likelihood of less egalitarian decisions later.
  • Political opinions and racial preference section, opening sentence
    The self-licensing effect was examined by Monin and Miller in a 2001 study which demonstrated that when Princeton undergraduates established "non-prejudiced" credentials,
  • lead section, phenomenon-kind classification (moral credentialing)
    A large subset of this effect, the moral credential effect, is a bias that occurs when a person's track record as a good egalitarian establishes in them an unconscious ethical certification, endorsement, or license that increases the likelihood of less egalitarian decisions later.
  • In Branch: Cognitive Psychology, Categories
    Wikipedia article 'Self-licensing' is filed under Category:Cognitive biases.
  • In Branch: Moral Psychology, Categories
    Wikipedia article 'Self-licensing' is filed under Category:Moral psychology.
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