The horn effect is a form of cognitive bias, closely related to and the mirror image of the halo effect, in which a single negative trait of a person unduly colors an observer's overall perception of that person. A commonly cited example is an observer who, on noticing that another person is physically unattractive, becomes more likely to also assume that person is morally inferior, despite there being no genuine relationship between physical appearance and moral character.
Facts
Core ClaimThe horn effect, closely related to the halo effect, is a form of cognitive bias that causes one's perception of another to be unduly influenced by a single negative trait. 1 Classification
Type of Phenomenon Connections
In Branch
Source Horn effect, Wikipedia
Sources
1. Horn effect, Wikipedia
Lead section
The horn effect, closely related to the halo effect, is a form of cognitive bias that causes one's perception of another to be unduly influenced by a single negative trait.
lead section, phenomenon-kind classification
The horn effect is a form of cognitive bias, closely related to and the mirror image of the halo effect, in which a single negative trait of a person unduly colors an observer's overall perception of that person.
In Branch: Cognitive Psychology, Categories
Wikipedia article 'Horn effect' is filed under Category:Cognitive biases.
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