Persuasion And Social Influence Techniques

A named tactic or principle by which one person deliberately attempts to influence another person's attitude, compliance or behavior, distinguished from a passive bias or perceptual effect by involving an active attempt at persuasion rather than an unconscious distortion in judgment or perception. This group gathers the persuasion and social influence phenomena recorded for this atlas, covering documented compliance techniques, principles of social influence such as reciprocity and social proof, and related tactics studied in social psychology and marketing research.