Evaluative conditioning is a change in a person's evaluative response toward a neutral stimulus after that stimulus has been repeatedly paired with something already liked or disliked, so that the neutral stimulus comes to carry some of the original stimulus's positive or negative feeling. It is best known for shaping attitude formation toward objects such as brands and faces, and researchers use it to explain how preferences can form without a person ever consciously reasoning about the pairing.
Facts
Classification
Type of Phenomenon Replication Standing Sources
1. Wikipedia: Classical conditioning
Lead sectionQuote, Lead section
Classical conditioning (also respondent conditioning and Pavlovian conditioning) is a behavioral procedure in which a biologically potent stimulus (e.g. food, a puff of air on the eye) is paired with a neutral stimulus (e.g. the sound of a musical triangle).
2. FORRT: FORRT Replications and Reversals
FORRTEntry: Evaluative conditioningQuote, Entry: Evaluative conditioning
Evaluative conditioning. Implicit and explicit attitudes are differently sensitive to different kinds of information. Explicit attitude are formed and changed in response to the valence of consciously accessible, verbally presented behavioural information and implicit attitudes are formed and changed in response to the valence of subliminally presented primes. Statistics Status: mixed
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