Groups the psychologists whose primary work concerns memory, perception, attention, judgment or thought as information processing. Belongs here: Wilhelm Wundt, William James, Hermann Ebbinghaus, Max Wertheimer, Ulric Neisser, George Sperling, Peter Wason, Daniel Kahneman, Robert Sternberg, Amos Tversky, George Miller, Richard Atkinson, Richard Shiffrin, Edward B. Titchener, Christine Ladd-Franklin, Bluma Zeigarnik, Ap Dijksterhuis, John Bargh, Matataro Matsumoto and Wolfgang öhler. A figure whose memory or perception research centers on child development or clinical application is filed under that other branch instead.