American social psychologist known for research on implicit cognition and automatic mental association.
Facts
Nationality / Culture Defining ContributionWith Debbie McGhee and Jordan Schwartz, introduced the Implicit Association Test in 1998, a widely used measure of automatic mental association that has also drawn sustained debate over its reliability and predictive validity. 2 Notable WorkImplicit Association Test (IAT) 1 Connections
Associated With
Co-defined the term with Mahzarin Banaji in 1995 and co-developed the Implicit Association Test used to measure it.
In Branch
Source Wikipedia: Anthony Greenwald
Studies Conducted
In the Other Atlases
Sources
1. Wikipedia: Anthony Greenwald
Wikimedia Foundationshort description
American psychologist
Research interests
have collaborated to create the implicit association test (IAT)
In Branch: Social Psychology, Introduction
Anthony Galt Greenwald is a social psychologist
View the Source 2. Wikipedia: Implicit-Association Test
Wikimedia FoundationHistory section, IAT introductionQuote, History section, IAT introduction
The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGhee, and Jordan Schwartz.
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