Richard E. Petty

Richard E. Petty is Distinguished University Professor of psychology at Ohio State University. He received his PhD in social psychology from Ohio State in 1977 and, after posts at the University of Missouri, returned to Ohio State in 1987, serving as chair of the Psychology Department from 1998 to 2002 and again from 2008 to 2015. His research focuses on the situational and individual difference factors responsible for changes in beliefs, attitudes, judgments, decisions and behaviors, and his current work examines the Elaboration Likelihood Model of persuasion.