Fritz Heider was an American and Austrian social psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory, presenting a wide-ranging analysis of the conceptual framework and psychological processes that influence human social perception.
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Introduced the concept of a perceived locus of causality in the early twentieth century, founding attribution theory.
Heider's attribution theory is the conceptual root of the self-serving bias.
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Source Fritz Heider (Wikipedia)
Theories and Concepts Developed
Fritz Heider introduced balance theory in his 1958 The Psychology of Interpersonal Relations, describing the drive toward cognitive consistency among triads of related sentiments and unit relations.
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In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory
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Fritz Heider (Wikipedia)
In Branch: Social Psychology, Lead sectionQuote, In Branch: Social Psychology, Lead section
Fritz Heider (19 February 1896 - 2 January 1988) was an American/Austrian social psychologist whose work was related to the Gestalt school.
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