Face-ism

Face-ism, also called facial prominence, is the tendency of photographs and other images to show more of a man's face and more of a woman's body, measured by the face-ism index, the ratio of a person's facial height to their total body height in an image. The concept and the index were introduced in a 1983 study, which found that images of men consistently gave greater prominence to the face than images of women did, a pattern documented since across news magazines, women's magazines, television and other media, including as recently as 2004. Higher facial prominence in an image is associated with viewers judging the person as more intelligent and ambitious, while greater emphasis on the body is linked to viewing the person in more physical or objectified terms, and the size of the effect has been found to vary across cultures, appearing more strongly in some gender-egalitarian societies' depictions of politicians than in less egalitarian ones. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/