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Self-Perception Theory

Social Psychology

Self-perception theory is an account of attitude formation developed by psychologist Daryl Bem, asserting that people develop their attitudes by observing their own behavior and concluding what attitudes must have caused it, rather than the conventional view that attitudes determine behavior. The theory is counterintuitive in that it suggests people induce attitudes without accessing internal cognition or mood states, interpreting their own overt behavior rationally in the same way they explain the behavior of others. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/

Facts
Core Claim
When a person has no strong prior attitude, they infer their own attitude by observing their own behavior and the circumstances in which it occurred, the same way an outside observer would judge someone else's attitude. 1
Origin Year
1972 1
Connections

Developed By

Sources
1. Wikipedia: Self-Perception Theory
Wikimedia Foundation
  • Introduction
    people develop their attitudes...by observing their own behavior and concluding what attitudes must have caused it
  • Bem experiment section, observer inference
    Because the observers, who did not have access to the actors' internal cognition and mood states, were able to infer the true attitude of the actors, it is possible that the actors themselves also arrive at their attitudes by observing their own behavior.
  • References, Bem 1972 citation
    Bem, D. J. (1972). "Self-perception theory".
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