Salience bias, also called perceptual salience, is a cognitive bias that leads people to focus on or attend to whatever is more prominent, visible or emotionally striking, rather than on stimuli that are unremarkable or less salient, even when the less salient information is just as important.
Facts
Core ClaimSalience bias predisposes individuals to focus on stimuli that are more prominent, visible, or emotionally striking rather than on equally important but less salient stimuli. 1 Classification
Type of Phenomenon Sources
1. Salience bias, Wikipedia
opening definition paragraph
Salience bias (also referred to as perceptual salience) is a cognitive bias that predisposes individuals to focus on or attend to items, information, or stimuli that are more prominent, visible, or emotionally striking.
Salience bias section
Salience bias (also referred to as perceptual salience) is a cognitive bias that predisposes individuals to focus on or attend to items, information, or stimuli that are more prominent, visible, or emotionally striking. This is as opposed to stimuli that are unremarkable, or less salient, even though this difference is often irrelevant by objective standards.
In Group: Recency and Salience Biases, Lead
Salience (also called saliency, from Latin saliō meaning "leap, spring") is the property by which something stands out.
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