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Psychological Phenomena

Salience Bias

Anchoring and Availability Biases

Salience bias, also called perceptual salience, is a cognitive bias that leads people to focus on or attend to whatever is more prominent, visible or emotionally striking, rather than on stimuli that are unremarkable or less salient, even when the less salient information is just as important.

Facts
Core Claim
Salience bias predisposes individuals to focus on stimuli that are more prominent, visible, or emotionally striking rather than on equally important but less salient stimuli. 1
Classification
Type of Phenomenon
Cognitive Phenomenon 1
Sources
1. Salience bias, Wikipedia
  • opening definition paragraph
    Salience bias (also referred to as perceptual salience) is a cognitive bias that predisposes individuals to focus on or attend to items, information, or stimuli that are more prominent, visible, or emotionally striking.
  • Salience bias section
    Salience bias (also referred to as perceptual salience) is a cognitive bias that predisposes individuals to focus on or attend to items, information, or stimuli that are more prominent, visible, or emotionally striking. This is as opposed to stimuli that are unremarkable, or less salient, even though this difference is often irrelevant by objective standards.
  • In Group: Recency and Salience Biases, Lead
    Salience (also called saliency, from Latin saliƍ meaning "leap, spring") is the property by which something stands out.
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