Evaluative conditioning is a change in a person's evaluative response toward a neutral stimulus after that stimulus has been repeatedly paired with something already liked or disliked, so that the neutral stimulus comes to carry some of the original stimulus's positive or negative feeling. It is best known for shaping attitude formation toward objects such as brands and faces, and researchers use it to explain how preferences can form without a person ever consciously reasoning about the pairing.
Facts
Classification
Type of Phenomenon Sources
1. Wikipedia: Classical conditioning
https://en.wikipedia.org/wiki/Classical_conditioningQuote, https://en.wikipedia.org/wiki/Classical_conditioning
a behavioral procedure in which a biologically potent stimulus is paired with a neutral stimulus
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