American cognitive psychologist known for foundational work on visual memory.
Facts
Nationality / Culture Defining ContributionDeveloped the partial-report technique in 1960, showing that iconic (very brief) visual memory holds far more information immediately after a stimulus disappears than earlier whole-report methods had measured. 2 Notable WorkIconic memory research (partial report paradigm) 1 Connections
In Branch
Source Wikipedia: George Sperling
Studies Conducted
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Source Wikipedia: George SperlingLead paragraph of the cited Wikipedia articletier 2Quote, Lead paragraph of the cited Wikipedia article
George Sperling (born 1934) is an American cognitive psychologist, researcher, and educator.
Sources
1. Wikipedia: George Sperling
Wikimedia Foundationinfobox
Born 1934
Introduction
Sperling documented the existence of iconic memory (one of the sensory memory subtypes).
View the Source 2. Wikipedia: Iconic Memory
Wikimedia FoundationResearch overview sectionQuote, Research overview section
In 1960, George Sperling began his classic partial-report experiments to confirm the existence of visual sensory memory and some of its characteristics including capacity and duration.
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