Psychology Atlas

How The Mind Works
Psychologists

George Sperling

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American cognitive psychologist known for foundational work on visual memory.

Facts
Birth Year
1934 1
Nationality / Culture
American 1
Defining Contribution
Developed the partial-report technique in 1960, showing that iconic (very brief) visual memory holds far more information immediately after a stimulus disappears than earlier whole-report methods had measured. 2
Notable Work
Iconic memory research (partial report paradigm) 1
Cross-Tradition Connections

In Branch

Studies Conducted

Sources
1. Wikipedia: George Sperling
Wikimedia Foundationinfobox
Quote, infobox
Born 1934
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1. Wikipedia: George Sperling
Wikimedia FoundationIntroduction
Quote, Introduction
Sperling documented the existence of iconic memory (one of the sensory memory subtypes).
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2. Wikipedia: Iconic Memory
Wikimedia FoundationResearch overview section
Quote, Research overview section
In 1960, George Sperling began his classic partial-report experiments to confirm the existence of visual sensory memory and some of its characteristics including capacity and duration.
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