Response Bias

Response bias is a general term for a wide range of tendencies for participants in research to respond inaccurately or falsely to questions, prevalent in research that relies on self report such as structured interviews and surveys. Response biases can substantially affect the validity of questionnaires because human subjects do not respond passively to a stimulus but actively integrate multiple sources of information, including how a question is worded, the demeanor of the researcher, and a desire to appear favorably, in generating their answer. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/