Amos Tversky

Tversky and Kahneman gave anchoring its classic 1974 experimental demonstration.

Gave the effect its classic 1974 experimental demonstration with Kahneman.

Introduced the availability heuristic with Kahneman in 1973.

Studied the base rate fallacy extensively with Daniel Kahneman as part of their heuristics-and-biases research program.

Demonstrated with Kahneman in the 'Linda problem' as part of their heuristics-and-biases research.

The familiarity heuristic developed out of Tversky and Kahneman's earlier discovery of the availability heuristic.

Central to Tversky and Kahneman's prospect theory work showing logically equivalent options are evaluated differently depending on how they are framed.

Co-authored the 1985 study with Thomas Gilovich and Robert Vallone that first argued the belief lacked statistical support in basketball shooting data.

Described and named the effect with Daniel Kahneman in the 1970s.

Documented the bias with Daniel Kahneman in a series of studies in the early 1970s.

A core component of Tversky and Kahneman's prospect theory: losses loom larger than equivalent gains.

First described and named the planning fallacy with Daniel Kahneman in 1979.

Introduced with Kahneman as one of the heuristics in their 1974 heuristics-and-biases program.