In psychology, a heuristic is an easy-to-compute rule of thumb that people use when forming beliefs, judgments or decisions. The familiarity heuristic, developed out of Amos Tversky and Daniel Kahneman's earlier discovery of the availability heuristic, leads people to favor the familiar over the novel; when a new situation resembles one already experienced, especially under a heavy cognitive load, a person tends to fall back into the state of mind they held or the behavior they used before.
Facts
Classification
Type of Phenomenon Core ClaimThe familiar is favored over novel places, people, or things. 1 Connections
Associated With
The familiarity heuristic developed out of Tversky and Kahneman's earlier discovery of the availability heuristic.
The familiarity heuristic developed out of Tversky and Kahneman's earlier discovery of the availability heuristic.
In Branch
Sources
1. Familiarity heuristic, Wikipedia
Lead paragraph
The familiarity heuristic was developed based on the discovery of the availability heuristic by psychologists Amos Tversky and Daniel Kahneman; it happens when the familiar is favored over novel places, people, or things.
lead section, phenomenon-kind classification
In psychology, a heuristic is an easy-to-compute procedure or rule of thumb that people use when forming beliefs, judgments or decisions.
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