Daniel Kahneman

Kahneman and Tversky gave anchoring its classic 1974 experimental demonstration.

Gave the effect its classic 1974 experimental demonstration with Tversky.

Kahneman and Tversky's substitution model describes attribute substitution as answering an easier question in place of a harder one.

Introduced the availability heuristic with Tversky in 1973.

Studied the base rate fallacy extensively with Amos Tversky as part of their heuristics-and-biases research program.

Demonstrated with Tversky in the 'Linda problem' as part of their heuristics-and-biases research.

Established the effect with Barbara Fredrickson in a 1993 hand-immersion study.

Kahneman, with Thaler and Knetsch, ran the classic mug-and-pen experiments demonstrating the endowment effect.

Introduced the exceptionality effect with Dale T. Miller in 1986 as part of norm theory.

The familiarity heuristic developed out of Tversky and Kahneman's earlier discovery of the availability heuristic.

Central to Kahneman and Tversky's prospect theory work showing logically equivalent options are evaluated differently depending on how they are framed.

Described and named the effect with Amos Tversky in the 1970s, drawing on Kahneman's own experience as a military interviewer.

Documented the bias with Amos Tversky in a series of studies in the early 1970s, including the hospital-births example.

A core component of Kahneman and Tversky's prospect theory: losses loom larger than equivalent gains.

Richard Thaler developed nudge theory by applying the heuristics-and-biases findings of Daniel Kahneman and Amos Tversky to policy design, crediting their work on cognitive biases as its behavioral-economics foundation.

Developed the underlying snapshot model of remembered utility with Barbara Fredrickson in the 1990s and demonstrated it in a 1993 study.

First described and named the planning fallacy with Amos Tversky in 1979.

Introduced with Tversky as one of the heuristics in their 1974 heuristics-and-biases program.