American social psychologist who originated the theory of cognitive dissonance, proposing that people are motivated to reduce the discomfort of holding conflicting beliefs, values or attitudes.
Facts
Nationality / Culture Defining ContributionOriginated the theory of cognitive dissonance, showing that people are thinking organisms who actively work to resolve mental inconsistencies rather than passive responders to conditioning. 1 Notable WorkA Theory of Cognitive Dissonance (1957) 1 Connections
Associated With
Cognitive dissonance theory, which Festinger developed, is the standard psychological explanation offered for the effect.
In Branch
Studies Conducted
Source Wikipedia: Cognitive dissonance
Theories and Concepts Developed
Source Wikipedia: Cognitive dissonance
In the Other Atlases
Sources
1. Wikipedia: Leon Festinger
Wikimedia FoundationCognitive Dissonance section
The existence of dissonance [or inconsistency], being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance [or consistency].
Infobox
American
Career section
became, by fiat, a social psychologist, and immersed myself in the field with all its difficulties, vaguenesses, and challenges.
Wikipedia: Cognitive dissonance
Wikimedia Foundation- Theories and Concepts Developed: Cognitive Dissonance, Originator section
- Studies Conducted: Festinger and Carlsmith's $1/$20 Experiment
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