The elaboration likelihood model of persuasion is a dual process theory describing the change of attitudes, developed by Richard E. Petty and John Cacioppo in 1986. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change, proposing two major routes to persuasion: the central route and the peripheral route. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/
Facts
Core ClaimAttitude change through persuasion follows two major routes, a central route and a peripheral route, which reflect different ways of processing stimuli. 1 Connections
Sources
1. Wikipedia: Elaboration Likelihood Model
Wikimedia FoundationIntroduction
The ELM was developed by Richard E. Petty and John Cacioppo in 1986.
Introduction, two routes to persuasion
The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
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