Decision Fatigue

Decision fatigue is the deteriorating quality of the decisions a person makes after a long session of decision making, now understood as one of the causes of irrational trade-offs in everyday choices, and it can also lead people toward poorer purchasing decisions. Researchers describe a paradox within it: people who lack choices often want them and will fight to gain them, yet at the same time, having to make many choices in a row can itself become psychologically taxing. Some prominent public figures, including a former United States president and well known technology executives, have responded to this by deliberately reducing their everyday wardrobe to one or two outfits, a way of cutting the number of small decisions they face over the course of a day.