Home›Decision-Making and Judgment Biases›Choice And Preference EffectsGroupChoice And Preference EffectsA decision bias in how a person chooses among options, or in how they value, price or prefer one option, product or possession over another, spanning the standard judgment-and-decision-making literature on choice architecture together with the closely related consumer and economic-behavior literature on ownership, pricing and consumption. This group gathers the choice and preference phenomena recorded for this atlas, including documented effects in how a default option, an ownership stake, or a price presentation measurably shifts what a person chooses or how much they value it.FactsBrowse BySourcesComments (0)Reader Challenges (0)FactsComparisonOriginating WorkWell-attestedJudgment Under Uncertainty: Heuristics and Biases (Tversky and Kahneman, Science, 1974) 1Browse ByAll Choice And Preference EffectsChoice And Preference Effects48 entriesChoice And Preference EffectsFilter Results48 entriesBranch of PsychologyAllCognitive Psychology (3)Associated PsychologistAllDaniel Kahneman (1)First Described EraAll1928 (1)1955 (1)1961 (1)1970 (1)1971 (1)1976 (1)1980 (1)1982 (1)1986 (2)1988 (3)1992 (1)1994 (1)1998 (1)2000 (1)2004 (1)2005 (1)2007 (1)2009 (1)2011 (1)2023 (1)Type of PhenomenonAllBehavioral Phenomenon (1)Cognitive Phenomenon (29)Emotional Phenomenon (1)Social or Interpersonal Phenomenon (1)In GroupAllChoice And Preference Effects (48)BrowseCompareSelect all 48Action BiasDecision-Making and Judgment BiasesAdaptive BiasDecision-Making and Judgment BiasesAmbiguity EffectDecision-Making and Judgment BiasesAnthropocentric ThinkingDecision-Making and Judgment BiasesBlissful Ignorance EffectDecision-Making and Judgment BiasesBounded RationalityDecision-Making and Judgment Biases1 linkCar BrainDecision-Making and Judgment BiasesCertainty EffectDecision-Making and Judgment BiasesChoice BlindnessDecision-Making and Judgment BiasesChoice OverloadDecision-Making and Judgment BiasesCognitive Bias MitigationDecision-Making and Judgment BiasesCompassion FadeDecision-Making and Judgment BiasesDebiasingDecision-Making and Judgment BiasesDecision FatigueDecision-Making and Judgment BiasesDecoy EffectDecision-Making and Judgment BiasesDeformation ProfessionnelleDecision-Making and Judgment BiasesDenomination EffectDecision-Making and Judgment BiasesDiderot EffectDecision-Making and Judgment BiasesDistinction BiasDecision-Making and Judgment BiasesEndowment EffectDecision-Making and Judgment Biases3 linksEscalation of CommitmentDecision-Making and Judgment BiasesFailure BiasDecision-Making and Judgment BiasesForeign-Language EffectDecision-Making and Judgment BiasesIKEA EffectDecision-Making and Judgment BiasesInformation BiasDecision-Making and Judgment BiasesLess-Is-Better EffectDecision-Making and Judgment BiasesMcNamara FallacyDecision-Making and Judgment BiasesMere Ownership EffectDecision-Making and Judgment BiasesMoney IllusionDecision-Making and Judgment BiasesNarrative BiasDecision-Making and Judgment BiasesNominative DeterminismDecision-Making and Judgment BiasesObjectivity IllusionDecision-Making and Judgment BiasesOutcome BiasDecision-Making and Judgment Biases1 linkPost-Purchase RationalizationDecision-Making and Judgment BiasesProximity BiasDecision-Making and Judgment BiasesPseudocertainty EffectDecision-Making and Judgment BiasesPsychological InertiaDecision-Making and Judgment Biases1 linkPsychological PricingDecision-Making and Judgment BiasesRegret AversionDecision-Making and Judgment BiasesScope NeglectDecision-Making and Judgment BiasesSelf-Defeating ProphecyDecision-Making and Judgment BiasesSnackWell EffectDecision-Making and Judgment BiasesSnob EffectDecision-Making and Judgment BiasesStatus Quo BiasDecision-Making and Judgment Biases1 linkUnit BiasDecision-Making and Judgment BiasesVeblen GoodDecision-Making and Judgment BiasesWells EffectDecision-Making and Judgment BiasesWinner's CurseDecision-Making and Judgment BiasesSources1. Wikipedia: Heuristics in Judgment and Decision-Makingtier 2Wikimedia FoundationHeuristics in judgment and decision-making, Tversky and Kahneman section, choice/preference groupQuote, Heuristics in judgment and decision-making, Tversky and Kahneman section, choice/preference groupThis research, called the heuristics-and-biases program, challenged the idea that human beings are rational actors and first gained worldwide attention in 1974 with the Science paper "Judgment Under Uncertainty: Heuristics and Biases".View the SourceComments (0)No comments yet. Be the first to share a thought.Sign in to join the discussion.Reader Challenges (0)No disputes yet. Spotted an error or a better source? Open the first one.Sign in to dispute this or suggest a correction.