Home›Decision-Making and Judgment Biases›Choice And Preference EffectsGroupChoice And Preference EffectsA decision bias in how a person chooses among options, or in how they value, price or prefer one option, product or possession over another, spanning the standard judgment-and-decision-making literature on choice architecture together with the closely related consumer and economic-behavior literature on ownership, pricing and consumption. This group gathers the choice and preference phenomena recorded for this atlas, including documented effects in how a default option, an ownership stake, or a price presentation measurably shifts what a person chooses or how much they value it.FactsBrowse BySourcesComments (0)Reader Challenges (0)FactsComparisonOriginating WorkWell-attestedJudgment Under Uncertainty: Heuristics and Biases (Tversky and Kahneman, Science, 1974) 1Browse ByAll Choice And Preference EffectsChoice And Preference Effects48 entriesChoice And Preference EffectsFilter Results48 entriesBranch of PsychologyAllCognitive Psychology (32)Consumer Psychology (7)Educational Psychology (1)Moral Psychology (1)Social Psychology (3)Phenomenon FamilyAllChoice And Preference Effects (48)Associated PsychologistAllDaniel Kahneman (1)First Described EraAll1899 (1)1900 (1)1928 (1)1955 (1)1961 (1)1970 (1)1971 (2)1976 (1)1980 (1)1982 (1)1986 (2)1988 (3)1992 (1)1994 (1)1996 (1)1998 (1)2000 (1)2004 (1)2005 (1)2007 (1)2009 (1)2011 (1)2023 (1)Type of PhenomenonAllBehavioral Phenomenon (5)Cognitive Phenomenon (38)Emotional Phenomenon (2)Social or Interpersonal Phenomenon (2)In GroupAllChoice And Preference Effects (48)Show ResultsBrowseCompareSelect all 48Action BiasDecision-Making and Judgment Biases1 linkAdaptive BiasDecision-Making and Judgment Biases1 linkAmbiguity EffectDecision-Making and Judgment Biases1 linkAnthropocentric ThinkingDecision-Making and Judgment BiasesBlissful Ignorance EffectDecision-Making and Judgment Biases2 linksBounded RationalityDecision-Making and Judgment Biases1 linkCar BrainDecision-Making and Judgment Biases1 linkCertainty EffectDecision-Making and Judgment Biases1 linkChoice BlindnessDecision-Making and Judgment Biases1 linkChoice OverloadDecision-Making and Judgment Biases2 linksCognitive Bias MitigationDecision-Making and Judgment Biases1 linkCompassion FadeDecision-Making and Judgment Biases3 linksDebiasingDecision-Making and Judgment Biases1 linkDecision FatigueDecision-Making and Judgment BiasesDecoy EffectDecision-Making and Judgment Biases1 linkDeformation ProfessionnelleDecision-Making and Judgment Biases1 linkDenomination EffectDecision-Making and Judgment Biases2 linksDiderot EffectDecision-Making and Judgment Biases1 linkDistinction BiasDecision-Making and Judgment Biases3 linksEndowment EffectDecision-Making and Judgment Biases3 linksEscalation of CommitmentDecision-Making and Judgment Biases1 linkFailure BiasDecision-Making and Judgment BiasesForeign-Language EffectDecision-Making and Judgment BiasesIKEA EffectDecision-Making and Judgment Biases1 linkInformation BiasDecision-Making and Judgment Biases1 linkLess-Is-Better EffectDecision-Making and Judgment Biases1 linkMcNamara FallacyDecision-Making and Judgment BiasesMere Ownership EffectDecision-Making and Judgment Biases1 linkMoney IllusionDecision-Making and Judgment Biases1 linkNarrative BiasDecision-Making and Judgment Biases1 linkNominative DeterminismDecision-Making and Judgment Biases1 linkObjectivity IllusionDecision-Making and Judgment BiasesOutcome BiasDecision-Making and Judgment Biases2 linksPost-Purchase RationalizationDecision-Making and Judgment BiasesProximity BiasDecision-Making and Judgment Biases1 linkPseudocertainty EffectDecision-Making and Judgment Biases1 linkPsychological InertiaDecision-Making and Judgment Biases1 linkPsychological PricingDecision-Making and Judgment Biases2 linksRegret AversionDecision-Making and Judgment BiasesScope NeglectDecision-Making and Judgment Biases1 linkSelf-Defeating ProphecyDecision-Making and Judgment Biases1 linkSnackWell EffectDecision-Making and Judgment Biases1 linkSnob EffectDecision-Making and Judgment BiasesStatus Quo BiasDecision-Making and Judgment Biases2 linksUnit BiasDecision-Making and Judgment Biases1 linkVeblen GoodDecision-Making and Judgment BiasesWells EffectDecision-Making and Judgment BiasesWinner's CurseDecision-Making and Judgment BiasesSources1. Wikipedia: Heuristics in Judgment and Decision-Makingtier 2Wikimedia FoundationHeuristics in judgment and decision-making, Tversky and Kahneman section, choice/preference groupQuote, Heuristics in judgment and decision-making, Tversky and Kahneman section, choice/preference groupThis research, called the heuristics-and-biases program, challenged the idea that human beings are rational actors and first gained worldwide attention in 1974 with the Science paper "Judgment Under Uncertainty: Heuristics and Biases".View the SourceComments (0)No comments yet. Be the first to share a thought.Sign in to join the discussion.Reader Challenges (0)No disputes yet. Spotted an error or a better source? Open the first one.Sign in to dispute this or suggest a correction.