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Psychological Phenomena

Choice Overload

Decision-Making and Judgment Biases

Choice overload, also called overchoice, is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to the decision-making process rather than beneficial to it. The concept was introduced by Alvin Toffler in his 1970 book Future Shock.

Facts
Core Claim
Choosing between a large variety of options can be detrimental to decision making 1
First Described Year
1970 1
Classification
Type of Phenomenon
Cognitive Phenomenon 1
Sources
1. Overchoice, Wikipedia
  • Intro, sentence 1
    the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes
  • Intro, sentence 2
    The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
  • lead section, phenomenon-kind classification
    Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes.
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