Overchoice, also known as choice overload, is the paradoxical phenomenon in which having to choose among a very large number of options can make decision-making more difficult rather than easier, working against a person's ability to reach a satisfying choice. The term was first introduced by the futurist Alvin Toffler in his 1970 book Future Shock.
Facts
Core ClaimOverchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes. 1 First Described Year Classification
Type of Phenomenon Connections
In Branch
Source Overchoice, Wikipedia
Source Overchoice, Wikipedia
Sources
1. Overchoice, Wikipedia
Lead section
Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes.
History section
The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
lead section, phenomenon-kind classification
Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes.
In Branch: Consumer Psychology, Categories
Wikipedia article 'Overchoice' is filed under Category:Consumer behaviour.
In Branch: Cognitive Psychology, Categories
Wikipedia article 'Overchoice' is filed under Category:Cognitive psychology.
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