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Psychological Phenomena

Overchoice

Decision-Making and Judgment Biases

Overchoice, also known as choice overload, is the paradoxical phenomenon in which having to choose among a very large number of options can make decision-making more difficult rather than easier, working against a person's ability to reach a satisfying choice. The term was first introduced by the futurist Alvin Toffler in his 1970 book Future Shock.

Facts
Core Claim
Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes. 1
First Described Year
1970 1
Classification
Type of Phenomenon
Cognitive Phenomenon 1
Connections

In Branch

Source Overchoice, Wikipedia
Source Overchoice, Wikipedia
Sources
1. Overchoice, Wikipedia
  • Lead section
    Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes.
  • History section
    The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
  • lead section, phenomenon-kind classification
    Overchoice or choice overload is the paradoxical phenomenon in which choosing between a large variety of options can be detrimental to decision making processes.
  • In Branch: Consumer Psychology, Categories
    Wikipedia article 'Overchoice' is filed under Category:Consumer behaviour.
  • In Branch: Cognitive Psychology, Categories
    Wikipedia article 'Overchoice' is filed under Category:Cognitive psychology.
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