In consumer behavior research, the blissful ignorance effect describes how people who have good information about a product are, counterintuitively, not expected to be as satisfied with it as people who know less about it. The effect arises because a buyer wants to feel they made the right choice, and a buyer who already understands exactly how a product works has a harder time justifying it to themselves if a problem with it turns up.
Facts
Core ClaimPeople who have good information about a product are not expected to be as happy with it as people who have less information about it. 1 Classification
Type of Phenomenon Sources
1. Blissful ignorance effect (Wikipedia)
DefinitionQuote, Definition
when people who have good information about a product are not expected to be as happy with the product as people who have less information about it.
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