In consumer behavior research, the blissful ignorance effect describes how people who have good information about a product are, counterintuitively, not expected to be as satisfied with it as people who know less about it. The effect arises because a buyer wants to feel they made the right choice, and a buyer who already understands exactly how a product works has a harder time justifying it to themselves if a problem with it turns up.
Facts
Core ClaimPeople who have good information about a product are not expected to be as happy with it as people who have less information about it. 1 Classification
Type of Phenomenon Connections
In Branch
Source Blissful ignorance effect (Wikipedia)
Source Blissful ignorance effect (Wikipedia)
Sources
1. Blissful ignorance effect (Wikipedia)
Definition
when people who have good information about a product are not expected to be as happy with the product as people who have less information about it.
In Branch: Consumer Psychology, Categories
Wikipedia article 'Blissful ignorance effect' is filed under Category:Consumer behaviour.
In Branch: Cognitive Psychology, Categories
Wikipedia article 'Blissful ignorance effect' is filed under Category:Cognitive biases.
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