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Psychological Phenomena

Insensitivity to Sample Size

Probability and Statistical Reasoning Biases

Insensitivity to sample size is the tendency to judge the likelihood or reliability of a sample statistic, such as an average or a proportion, without properly accounting for how much more variable that statistic tends to be when it comes from a small sample rather than a large one. The psychologists Daniel Kahneman and Amos Tversky documented the bias in a series of studies in the early 1970s, including a well known example in which participants judged a hospital with fifteen births a day exactly as likely as a hospital with forty five births a day to record more than sixty percent boys born on a given day, even though the smaller hospital is statistically far more likely to show such an extreme daily proportion by chance alone. The bias is discussed as one of the clearest illustrations of a broader failure to apply statistical reasoning about variance and sample size intuitively, even among participants who could correctly state the relevant statistical principle when asked directly.

Facts
Core Claim
People judge the probability of a sample statistic, such as a mean or a proportion, without adequately weighing how the sample's size affects its reliability, treating a small sample as just as representative of the population as a large one. 1
First Described Year
1971 1
Classification
Type of Phenomenon
Cognitive Phenomenon 1
Connections

Associated With

Amos Tversky, Psychologists

Documented the bias with Daniel Kahneman in a series of studies in the early 1970s.

Daniel Kahneman, Psychologists

Documented the bias with Amos Tversky in a series of studies in the early 1970s, including the hospital-births example.

Sources
1. Wikipedia: Insensitivity to Sample Size
Wikimedia Foundation
  • lead paragraph
    Insensitivity to sample size is a cognitive bias where people estimate the probability of obtaining a sample statistic without considering the sample size.
  • References section, Tversky and Kahneman 1971 citation
    Tversky, Amos; Daniel Kahneman (1971). "Belief in the law of small numbers". Psychological Bulletin. 76 (2): 105-110.
  • lead section, phenomenon-kind classification
    Insensitivity to sample size is a cognitive bias where people estimate the probability of obtaining a sample statistic without considering the sample size.
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